NU-LOOK is not a rookie band. After so many years in the business, one does expect better and more from them. Some public relations missteps or rookie PR mistakes coming from their ranks are unacceptable. For such a high profile band, their PR sucks, meaning mediocre and subpar. And that is very sad.
First, it was the verbal exchange at that NU-LOOK party in Florida that involved a certain ROMEO STARK, whom Kompamagazine identifies as a journalist, and MAESTRO ARLY that made the press; then came the saga between MAESTRO ARLY and ALIX NOZILE, the band’s congas player. All in one night. See interview: http://bit.ly/piNsqj and http://bit.ly/rrzBTG
I cannot remember when was the last time I stumbled on a press release from NU-LOOK. In the midst of all this bad press the band has been getting as a result of these two incidents in one night, one would expect the band’s PR staffer, if there is one that is, to be on top of his/her game and issue an official press release to zero on the issues, explain exactly what went down that night and put the matters to rest. No, that would be too formal and professional for them.
Almost two weeks after the incidents, not one official press release from the band has made its way into the media. All we have got thus far is a bunch of conflicting statements from members of the band -RORO, PIPO and ALIX NOZILE -and this guy ROMEO STARK. Meanwhile the band is being slammed left and right in the press by people who have been waiting for it to make a blunder to run with it.
A new issue has currently made the surface of the ocean: ALIX NOZILE and his immigration status. There is a cloud of uncertainty and confusion surrounding this guy’s immigration papers, it is not even funny. For years, that man has not been able to travel overseas with the band because of his “undocumented alien” status. Not too long ago, he came out publicly on Kompamagazine with the news that he had obtained his green card, which everybody was happy to hear. Wouldn’t anyone expect his overseas traveling to be a done deal?
So will he be traveling to Haiti with the band or not? That’s the mystery of it all. Not even RORO IRENE, the band’s gongist, who has been with NU-LOOK since the early days of its inception, could answer that question. When Kompamagazine asked him to answer the question, in a dumbfounded twist, he put it like this: “I will know the answer to that on August 4th just like everybody else.” http://bit.ly/pQJ1Cp So even he does not have a clue as to whether ALIX NOZILE has his legal residency papers or not to travel overseas.
If management, in coordination with the PR staffer, was doing its job, why should the veracity of the news about ALIX NOZILE’s immigration papers coming to terms be questioned and challenged in the press, thereby making him (Nozile) look like a ridiculous joke? Shouldn’t management have physically seen his papers, made photocopy of and kept them in his file? Once confirmed, shouldn’t management have issued a press release to inform the press of this new development? I guess that would have been too much on Dolf Chancy, the manager of the band.
NU-LOOK’s PR glitch is life threatening. Enough with the PR indiscipline! Enough with the rookie mistakes! So They need someone on board badly with the required skills to take care of their PR and institute PR discipline in the band. This is as urgent as a heart attack. If they do not move quickly and proceed intelligently with a sense of urgency on that to correct the deficiencies, I could foresee disaster in their ranks. The ball is now in their court to do whatever they see fit. At the end of the day, it will be their business that will be effected, not mine.