JOBS: PR SPECIALIST NEEDED IN NU-LOOK!!!

Nu-Look, Haitian Konpa band

Nu-Look, Haitian Konpa band

NU-LOOK is not a rookie band. After so many years in the business, one does expect better and more from them. Some public relations missteps or rookie PR mistakes coming from their ranks are unacceptable. For such a high profile band, their PR sucks, meaning mediocre and subpar. And that is very sad.

First, it was the verbal exchange at that NU-LOOK party in Florida that involved a certain ROMEO STARK, whom Kompamagazine identifies as a journalist, and MAESTRO ARLY that made the press; then came the saga between MAESTRO ARLY and ALIX NOZILE, the band’s congas player. All in one night. See interview: http://bit.ly/piNsqj and http://bit.ly/rrzBTG

I cannot remember when was the last time I stumbled on a press release from NU-LOOK. In the midst of all this bad press the band has been getting as a result of these two incidents in one night, one would expect the band’s PR staffer, if there is one that is, to be on top of his/her game and issue an official press release to zero on the issues, explain exactly what went down that night and put the matters to rest. No, that would be too formal and professional for them.

Almost two weeks after the incidents, not one official press release from the band has made its way into the media. All we have got thus far is a bunch of conflicting statements from members of the band -RORO, PIPO and ALIX NOZILE -and this guy ROMEO STARK. Meanwhile the band is being slammed left and right in the press by people who have been waiting for it to make a blunder to run with it.

A new issue has currently made the surface of the ocean: ALIX NOZILE and his immigration status. There is a cloud of uncertainty and confusion surrounding this guy’s immigration papers, it is not even funny. For years, that man has not been able to travel overseas with the band because of his “undocumented alien” status. Not too long ago, he came out publicly on Kompamagazine with the news that he had obtained his green card, which everybody was happy to hear. Wouldn’t anyone expect his overseas traveling to be a done deal?

So will he be traveling to Haiti with the band or not? That’s the mystery of it all. Not even RORO IRENE, the band’s gongist, who has been with NU-LOOK since the early days of its inception, could answer that question. When Kompamagazine asked him to answer the question, in a dumbfounded twist, he put it like this: “I will know the answer to that on August 4th just like everybody else.” http://bit.ly/pQJ1Cp So even he does not have a clue as to whether ALIX NOZILE has his legal residency papers or not to travel overseas.

If management, in coordination with the PR staffer, was doing its job, why should the veracity of the news about ALIX NOZILE’s immigration papers coming to terms be questioned and challenged in the press, thereby making him (Nozile) look like a ridiculous joke? Shouldn’t management have physically seen his papers, made photocopy of and kept them in his file? Once confirmed, shouldn’t management have issued a press release to inform the press of this new development? I guess that would have been too much on Dolf Chancy, the manager of the band.

NU-LOOK’s PR glitch is life threatening. Enough with the PR indiscipline! Enough with the rookie mistakes! So They need someone on board badly with the required skills to take care of their PR and institute PR discipline in the band. This is as urgent as a heart attack. If they do not move quickly and proceed intelligently with a sense of urgency on that to correct the deficiencies, I could foresee disaster in their ranks. The ball is now in their court to do whatever they see fit. At the end of the day, it will be their business that will be effected, not mine.

A FEW WORDS TO MAESTRO ARLY LARIVIERE

Maestro Arly Lariviere of the Konpa band Nu Look

Some People, including my friend Versace, may think that I have something against Nu Look, but that is quite the opposite. I love all the bands/artists, especially the ones making great music and acting for the betterment of our music business.

I do not write to destroy; I write to correct mischievousness in the business. I have written to advice Disip, one of your stark competitors, especially after the PR deal they had with JP Relations had reached a point of no return. I had advised them to revise the decision. Now, if they did not listen to me, that is their business, not mine.

Anyhow, your album is soon to hit the streets, and I have a strong sense it will score big. How could you have a guy like Pipo singing on an album to not be expecting damage? He is one of the very few best we have in the business as we speak. But do not get too hardheaded and confident to fail to do what you are supposed to do to make the best out of this production.

Do keep in mind that great products do fail if the right marketing strategy is not being implemented. So needless to say that you are going to need to engage in an aggressive marketing campaign to get the job done. Here is what you are going to do to get Nu Look back in the lead again. You need to do two things:

  1. You need an outstanding public relations staffer. I would recommend you to contract JP Relations. Listen to me… I do not know Sasa like that. I do not know her more than I know you, and I have never met you a day in my life. She has never been my classmate in Haiti and the US. But I have been watching her. She is one of the best, if not the best, we have in this business right now. GET HER!!! You do need the best to work with and/or for you; I am sure you can afford that.
  2. Part of your marketing strategy should be to have the entire band embark on a “meet and greet with the fans” bus tour from South to North and East to West coupled with semi press conferences. Have the media to follow you at every stop, where there is a huge Haitian community. Have you ever seen the politicians here in the US going on bus tours to campaign? Well, there is a reason for that. It is all about marketing yourself and the message or product you want the people to know about. It gets media attention and publicity for free. That’s what you call free press.

Marketing is all about making noise and captivating the attention of the people. Make it a week-long or a two-weekend-long event -whichever is more convenient for the band. You will be amazed to see the result. Your band would be the first to have ever gone on a bus tour to market an album. Try to be the first or the leader in everything for the followers to follow. And at the end of the day, make sure you send me the check in the mail. My advice has never been for free. Just joking… lol 😀

PIPO MUST SCORE BIG TO BE RELEVANT IN NU LOOK

Pipo left Beljazz, a band he helped put together from scratch with Ralph Menelas, his business partner, to integrate Nu Look -a band which was on the verge of total disintegration, following the unexpected and sudden resignation of the lead vocalist, Gazzman Couleur, almost a year ago.

The Pipo card sought by Maestro Arly Lariviere is by most people’s accounts, including mine, a well thought out or an astute move on the part of the maestro; I personally applaud him for that.

I have absolutely no doubt in my mind that Pipo, with his pristine vocal pitch, has the credence to meet Maestro Lariviere’s expectations and get the job done. He is one of the top lead vocalists in the business, and the league he is in has very few people of his caliber. He can navigate on any track given to him –Konpa love or up-tempo.

We all must agree, however, that there can never be another Gazzman Couleur to replace Gazzman in Nu Look. So Arly is going to have to capitalize on Pipo’s unique attributes to score big with the next album should he want him (Pipo) to be and stay relevant in the band in the years to come.

Pipo already has what is needed for him to deliver exactly what is expected of him. But that will not be enough. More is going to need to be done in terms of marketing strategy to get him to be accepted as a replacement of Gazzman Couleur in the band. It is feasible, though, but this is definitely not going to be a simple task.

While we are well aware of his strengths and attributes, we cannot overlook his flaws, which, in my opinion, cause a huge problem for him to fully assume his role of frontline superstar in the band.  

In terms of on-stage performance, it has been said that he has a connectivity issue, preventing him from connecting with his crowd (the fans). In fact, that is something he has been largely criticized for. He is not as big of a people person as Gazzman is. And that could be a major setback for him in terms of maintaining the band’s leadership position in the post-Gazzman era.

Most people who have been following him in the Konpa market would tell you that he is not a guy to fully count on; he is not someone who believes in business commitment and consistency. In other words, he does not have any sense of stability in him. Fairly so, they argue that he has a track record that could prove that to be true. He has moved around quite a bit in his career -from Passion of Montreal to D-zine; from D-zine to Hang Out; from Hangout to Beljazz, his own band; and from Beljazz to now Nu Look. So they express doubts that this marriage between him and Nu Look is going to last.

We all know that perception is reality. The perception most people have of him is that he is too stiff and snobbish to make it in the entertainment world. So he has work to do to change that perception of him; he needs to work on his public relations skills. For that, I would suggest that he hire the service of an expert in personality improvement to help him out. If he can get that heavy charge off his back, he will be insurmountable.

To the prognosis that the marriage will not last long, I would say this: however long he will stay carrying the colors of Nu Look will depend on how long Maestro Lariviere will want him to. Why do I say that?

Pipo is not the type who would allow anyone to exploit and take advantage of him. He knows how to count his money and defend his interests. His days in the band will be numbered if Maestro Lariviere is not taking good care of him like a lead vocalist of his stature deserves to be taken care of. So how long he is going to stay with Nu Look will depend on how well he is being treated by the man with all the power in his hands, and that’s the one and only Maestro Arly Lariviere.

Finally, Pipo in any band will cause wonders. That’s how great of a lead vocalist he is. I don’t know one band leader who would not feel lucky to have him in their squad. He is beyond talented. He has what it takes to get the job done. But like everybody else, he has flaws to be worked on. This is, indeed, a defining moment for him. He must score big with the band’s upcoming album. If he fails, as the pressure is mounted so high on him, that will be a major blow for him and the band.