Maestro Arly Lariviere of the Konpa band Nu Look

Some People, including my friend Versace, may think that I have something against Nu Look, but that is quite the opposite. I love all the bands/artists, especially the ones making great music and acting for the betterment of our music business.

I do not write to destroy; I write to correct mischievousness in the business. I have written to advice Disip, one of your stark competitors, especially after the PR deal they had with JP Relations had reached a point of no return. I had advised them to revise the decision. Now, if they did not listen to me, that is their business, not mine.

Anyhow, your album is soon to hit the streets, and I have a strong sense it will score big. How could you have a guy like Pipo singing on an album to not be expecting damage? He is one of the very few best we have in the business as we speak. But do not get too hardheaded and confident to fail to do what you are supposed to do to make the best out of this production.

Do keep in mind that great products do fail if the right marketing strategy is not being implemented. So needless to say that you are going to need to engage in an aggressive marketing campaign to get the job done. Here is what you are going to do to get Nu Look back in the lead again. You need to do two things:

1. You need an outstanding public relations staffer. I would recommend you to contract JP Relations. Listen to me… I do not know Sasa like that. I do not know her more than I know you, and I have never met you a day in my life. She has never been my classmate in Haiti and the US. But I have been watching her. She is one of the best, if not the best, we have in this business right now. GET HER!!! You do need the best to work with and/or for you; I am sure you can afford that.
2. Part of your marketing strategy should be to have the entire band embark on a “meet and greet with the fans” bus tour from South to North and East to West coupled with semi press conferences. Have the media to follow you at every stop, where there is a huge Haitian community. Have you ever seen the politicians here in the US going on bus tours to campaign? Well, there is a reason for that. It is all about marketing yourself and the message or product you want the people to know about. It gets media attention and publicity for free. That’s what you call free press.

Marketing is all about making noise and captivating the attention of the people. Make it a week-long or a two-weekend-long event -whichever is more convenient for the band. You will be amazed to see the result. Your band would be the first to have ever gone on a bus tour to market an album. Try to be the first or the leader in everything for the followers to follow. And at the end of the day, make sure you send me the check in the mail. My advice has never been for free. Just joking… lol 😀