Arly Lariviere: Nu Look’s maestro

ARLY LARIVIERE must not doubt his plan to restructure NU LOOK and become the sole lead vocalist of his band. I stand strong and firm behind this decision of his.

Some doubt that this decision will work for him. Well, I have something to tell these doubters: anything in life in can work out. It is all about how well you are going to present it with all the changes brought to it [if any] to the interested people.

When you are going to battle, you can only bring with you and count on the weapons you have in your arsenal. He needs to count on himself and no one else. No one musician in this business is worth being counted on; they are nothing but a bunch of mercenaries looking for “kote dlo a ap koule pi fre pou yo a.”

ARLY needs to envision a banging delivery strategy to change the game. Part of that strategy should be for him to change the production mode of the band. What do I mean by that? He needs to count on his forte, which is KONPA LOVE. Forget about the hardcore Konpa. Stay away from that. In fact, if you study the trends carefully in this Konpa music production, you will realize that the Konpa Love tunes carry the weight that could determine the lifespan or life expectancy of any given album -if it is going to make it or if it is going to be a hit album.

He will also need to invest some money in developing a marketing strategy to make the market accept this new facelift done to the band -facelift in terms of structure and production. What will that do? That will play in the psychology of the market to make the consumers accept what they could or would be reluctant to accept and embrace. That is the power of marketing.

So ARLY has what the market is craving for. He has the ingredients to cook the good food, so he only needs to take his time to prepare something that will wake up the gastronomy of the market.

Maestro, this game is yours to lose. Make it happen just like you had done it before. You can do it, man. Do not doubt yourself; it is going to work.